Summary
Discover how True Refrigeration combines midwestern pride, cutting-edge innovation, sustainable practices and luxury design to set the standard in American luxury appliances. Learn about their commitment to quality, employee well-being, and environmental responsibility."
Exploring True Refrigeration: A Luxury Appliance Icon
Photo courtesy of True Refrigeration
I recently spent 36 hours with NKBA Manhattan members at True Refrigeration, a family-owned business in St. Louis, Missouri. This privately held company has been around since just after World War II. True Refrigeration embodies the spirit of American ingenuity and manufacturing excellence. From its humble beginnings, True Refrigeration has grown into a respected American luxury appliance icon, producing some of the most high-end refrigeration products on the market. As a designer who believes in the value of premium appliances, I was struck by how closely True’s values align with my business ethics. True Refrigeration is setting the standard for what American manufacturing can and should be. Allow me to introduce True Refrigeration, a Luxury appliance icon.
NKBA Manhattan at True Refrigeration
Family Tradition Meets Modern Innovation
True Refrigerating is continuing a proud family tradition, which began in Missouri in 1945. The company blends old-fashioned ingenuity with modern technological advancements. From mundane tasks being relegated to robotics to prevent burnout among employees, to cross-training in multiple departments, they have created an environment where human creativity and technological efficiency coexist harmoniously. This balance not only preserves jobs that require a human touch but also fosters a workplace culture where employees feel valued and engaged.
Photo courtesy of True Refrigeration
Beautiful Inside and Out
Not only is a True refrigerator built to last, they are just as lovely inside as out. With so many options, these luxury refrigerators are right at home in the design style you want to live in. True can match any color you would like. College alma mater, favorite car, not a problem. Any color you can dream of they can create. These luxury refrigerators are just as nice on the inside. Stainless steel interiors feature adjustable shelves to accommodate anything needed to store. Roll-out baskets provide easy access to everything. LED lights make sure you can see every item stored inside. Even the handles and hardware are a design statement.
Photo courtesy of True Refrigeration
These beauties are not just for your indoor environments but are perfect for your pool cabana or backyard cooking oasis. Outdoor entertaining has become an extension of our lifestyle. There are many options to choose from to enhance your alfresco dining. The True family of products has everything your outdoor kitchen needs when it comes to refrigeration.
Photo courtesy of True Refrigeration
Photo courtesy of True Refrigeration.
True Refrigeration: Commitment to Safety, Quality, and Production
Quality is not just a buzzword; it’s embedded in every stage of the manufacturing process. Multiple quality checks along the way, ensure that each product meets their rigorous standards. This attention to detail extends to safety as well. Serviceable parts are designed to be easily accessed both in the field and during production. Such foresight not only enhances safety for users but also streamlines the work of those who build and service these products.
Photo courtesy of True Refrigeration
Large storage capacity.
Innovative Solutions for Everyday Challenges
The role of a luxury appliance is to enhance our culinary experiences while making life easier. No company meets this ideal like True. Whether it’s omelets or burgers, you can keep everything at your fingertips for ready-set cook!
Photo courtesy of True Refrigeration. Omelet station pan kit.
Photo courtesy of True Refrigeration. Burger station pan kit
The company’s innovative spirit is evident in its approach to solving common challenges. For instance, to prevent damage from citric acid exposure in beverage centers, they apply an epoxy coating to condenser coils, ensuring longevity and resistance to corrosion. This proactive approach to potential problems highlights their forward-thinking mindset.
Sustainability and Environmental Responsibility
In an era where sustainability is more than a trend, this company stands out by integrating eco-friendly practices into its manufacturing processes. They have minimized the use of molded plastic materials, favoring more sustainable options for long-term reliability. Additionally, even the powder used in their powder coat booths is recycled, reflecting a commitment to reducing waste. Their dedication to sustainability doesn’t stop at production; it extends to packaging as well. Equipment is packed using recycled cardboard materials. At True they even custom-build their shipping boxes further reducing their environmental footprint.
True Refrigeration: Reliability Through Self-Sufficiency
In today’s global market, supply chain issues can cripple production. However, this company sidesteps these challenges by controlling their supply chain. From building their LED lights to managing material inventories, they ensure a steady flow of components and materials, allowing them to maintain production schedules and meet customer demands without delay.
American Manufacturing and Luxury Design are Alive and Well
Whether you are looking for a refrigerator, freezer, ice maker, or beverage center you will find the perfect fit with a product by True Refrigeration. This company embodies the resilience, innovation, and dedication that have long been hallmarks of American industry. By focusing on quality, sustainability, employee well-being, and luxury design, they set a benchmark for others to follow. With each product they build, they carry forward a legacy of ingenuity, pride, and excellence, ensuring that American design and manufacturing remains a force to be reckoned with. Click here to learn more about True Refrigeration
Sharon L. Sherman, ASID, NCIDQ, CID, CKD
ABOUT SHARON.
Sharon is the founder of Thyme and Place Design, headquartered in Wyckoff, New Jersey. She’s been practicing kitchen and bath design for the past 40 years and is a Past President of the American Society of Interior Designers – New Jersey chapter. She is a current member of the editorial board of KBB Magazine, the official magazine of the National Kitchen and Bath Association. Sharon has also received a Kitchen Bath Design News 2022 Innovator of the Year Award.
Her award-winning designs and editorial comments have been featured in Forbes, The New York Times, Design Milk, Furniture Lighting and Decor, Designers Today, Bergen NJ magazine, Kitchen & Bath Design News, Woman’s Day, Country Decorating, Design NJ, New Jersey Home Magazine, 201 Magazine, The Best of Bergen, Savvy Living, The Vue, The Record, The Star-Ledger, and Aspire as well as several books.
Her blog “Tips from the Trade” appears in digital form on Take 5 and KBBonline.com. She has also appeared on HGTV’s My Big Amazing Renovation and episodes of House Smarts with Lou Manfredini. Sharon was a featured speaker for *Voices From The Industry* at the National Kitchen and Bath Association’s international convention and The International Surfaces Event and is available for further speaking engagements nationwide on all topics related to running a successful kitchen and bath design business. She is also a CEU provider for IDCEC and NKBA.
